Google floc

Google kills off FLoC, replaces it with Topics – TechCrunch

25. jan. 2022 — FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead …

A Complete Guide To Google FLoC – What it Does and How it …

A Complete Guide To Google FLoC – What it Does and How it Works – How FloC Affects Privacy

FLoC is the newest user tracking and advertising model introduced as part of Google’s Privacy Sandbox initiative. Its central feature is its – claimed – ability …

FLoC is a new model from Google which gives interest-based advertising a more privacy-preserving experience for consumers.

Get to know the new Topics API for Privacy Sandbox

25. jan. 2022 — … Sandbox proposal for interest-based advertising that replaces FLoC. … Information about your use of our site is shared with Google for …

We’re announcing Topics, a new Privacy Sandbox proposal for interest-based advertising that replaces FLoC

Wait, WTF Happened With Google FLoC? We … – The Drum

The Drum | Wait, WTF Happened With Google FLoC? We Explain

25. jan. 2022 — Google today announced it is pulling the plug on its Federated Learning of Cohorts (FLoC) project. FLoC was created to replace third-party …

Out with the old, in with Topics, says Google. The tech giant has announced that it’s scrapping its Federated Learning of Cohorts (FLoC) scheme – its original cookie replacement plan. In its place is a new proposal for privacy-focused ad targeting: Topics. Here’s what you need to know about how Topics works, and why FLoC flopped.

What’s Google FLoC? And How Does It Affect Your Privacy?

What’s Google FLoC? And How Does It Affect Your Privacy? | WIRED

9. maj 2021 — Google wants FLoC to replace the traditional way of tracking people on the internet: cookies. These little bits of text and code are stored …

There’s a battle raging over how advertisers can target us on the web—or whether they should be able to target us at all.

Google abandons FLoC, introduces Topics API to replace …

Google abandons FLoC, introduces Topics API to replace tracking cookies – The Verge

25. jan. 2022 — Google’s previous replacement for third-party cookies, FLoC (or Federated Learning of Cohorts), is a form of interest-based tracking that …

Google is replacing FLoC with a new concept designed to replace third-party cookies called the Topics API. Topics will assign users five categories per week based on web activity and will erase these topics after three weeks.

Here’s What Google FLoC Means for Advertisers – WordStream

Here’s What Google FLoC Means for Advertisers

8. sep. 2021 — FLoC stands for Federated Learning of Cohorts. Currently, Google plans to roll out FLoC as a means to bridge the gaps in targeting and tracking …

What is Google FLoC? What are third-party cookies? We’re answering these questions and more to help you understand how FLoC proposes to help ad targeting without cookies.

Federated Learning of Cohorts (FLoC) – The Privacy Sandbox

FLoC was developed with the idea to protect individuals’ privacy by placing them in a large crowd — a cohort — of thousands of people with similar recent …

Federated Learning of Cohorts lets advertisers target without cookies. Explore how Privacy Sandbox provides advertising while protecting privacy.

What is FLoC? – web.dev

What is FLoC?

30. mar. 2021 — With FLoC, the browser does not share its browsing history with the FLoC service or anyone else. The browser, on the user’s device, works out …

Google’s FLoC flopped because it failed to provide privacy …

Google’s FLoC flopped because it failed to provide privacy • The Register

5. maj 2022 — Computer scientists from MIT Media Lab have exhumed the corpse of Google’s FLoC ad targeting scheme and found that it lacked its key …